Pepsi Sources of Competitive Advantage

Introduction:-  Pepsi is a leading soda beverage brand with a large customer base. It is a global brand with several billion dollar brands in its portfolio. Its only major rival is Coca Cola. Pepsi is the favourite of Billions around the globe. The company sells its products in more than 200 countries. It has a … Read morePepsi Sources of Competitive Advantage

Pepsi Social Media Marketing Strategy

Social Media Marketing Strategy of Pepsi Pepsi is one of the leading brands in the soda industry. Rivalled only by Coca Cola, it is a global brand with products selling across more than 200 countries. The company has a large product portfolio that  includes 22 Billion dollar brands that  earn more than a billion an … Read morePepsi Social Media Marketing Strategy

Pepsi Strategic Analysis

Strategic Analysis of Pepsico Pepsico was formed in 1965 after the merger of Pepsi and  Frito-Lay. Since then, the brand has continuously worked on transforming its portfolio and to grow its popularity and market share. Today, it is among the leading soda brands of the world with only Coca Cola having  the resources and capabilities … Read morePepsi Strategic Analysis

Pepsi SWOT Analysis

Pepsi SWOT Analysis 2018   Contents: Introduction Strengths weaknesses Opportunities Threats Conclusion Sources #Introduction: Pepsi is one of the leading snacks and beverages brands with 22 iconic billion dollar brands in its product portfolio.  The brand is innovating its marketing and product strategy for faster growth. Competition in the soda industry has grown intense and … Read morePepsi SWOT Analysis