Importance of Brand Equity

All that brand equity means to businesses


According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand.  It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’ perception of the brand can be positive or negative. Depending on that brand equity can be low or high. However, the benefits that arise from brand equity can be both tangible and intangible. A high brand equity can provide some benefits that cannot be substituted. Since, brand equity is as valuable, it takes time to build it. It is because it takes time for any brand to affect the consumers’ perception and gain loyalty. Still, once a brand has earned positive equity, it can keep enjoying its benefits. However, brands should focus on sustaining it.

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Bandura’s Social Learning Theory

Bandura’s Social Learning Theory   Albert Bandura, was born in December, 1925 in Canada. He is well-known for his social learning theory. Recently, he renamed the theory social cognitive theory. Bandura is generally known as a cognitive psychologist. It is mainly because of his focus on motivational factors and other mechanisms related to a person’s social behaviour. … Read moreBandura’s Social Learning Theory

Social facilitation theory

SOCIAL FACILITATION THEORY   Social psychology deals with our everyday lives and social dynamics. It is the study of how people think or influence others. People’s relationships or how they relate with others is also an important topic in it. The beginning of social psychology is marked by the social facilitation theory. It was Norman Triplett … Read moreSocial facilitation theory

How to conduct a SWOT analysis

What should I include in a SWOT analysis?


A SWOT analysis is ordinarily seen as an analysis of the strengths, weaknesses, opportunities and threats of  a business. It is also known as internal external analysis or TOWS analysis. Many times people are lost upon where to start from. One should start his research from the company or brand’s background to get a good understanding of what the business does. To know a brand’s strengths and opportunities, one should first understand its market position.

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Apple Marketing strategy

Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of the world. Known most for product quality, Apple is equally good at marketing. A strong marketing strategy has several aspects. … Read moreApple Marketing strategy