What should I include in a SWOT analysis?
A SWOT analysis is ordinarily seen as an analysis of the strengths, weaknesses, opportunities and threats of a business. It is also known as internal external analysis or TOWS analysis. Many times people are lost upon where to start from. One should start his research from the company or brand’s background to get a good understanding of what the business does. To know a brand’s strengths and opportunities, one should first understand its market position.