McDonald’s Business Model

CONTENTS INTRODUCTION COMPANY FRANCHISEE RELATIONSHIPS THREE FRANCHISING MODELS RISKS IN THE FRANCHISEE MODEL SUPPLY CHAIN MANAGEMENT AT MCDONALD’S GLOBAL RESTAURANT CHAIN CONCLUSION Introduction McDonald’s is the second largest fast food brand of the world based upon number of stores operational worldwide. Run mainly by its franchisees, it has seen a lot of success worldwide. Apart … Read moreMcDonald’s Business Model

McDonald’s Social Media Strategy

Social Media Strategy of McDonald’s (Fast food chain) Social media has become a primary tool of marketing for businesses in the 21st century. More and more of them from all industries are flocking to the social media platforms to market their brand and products. They are actively publishing content, engaging their audience in discussions and … Read moreMcDonald’s Social Media Strategy

McDonalds Sources of Competitive Advantage

CONTENTS Introduction Global Presence Product range and quality Brand equity Customer loyalty Supply chain Marketing Customer Service Conclusion Sources of Competitive Advantage for McDonalds (Global fast food chain) INTRODUCTION :- McDonald’s is a famous fast food brand with operations around the world in more than 100 countries. It is both popular and successful as a … Read moreMcDonalds Sources of Competitive Advantage

McDonalds Corporation Total Assets

Total Assets of McDonald’s Corporation 2003-2017 The following table shows the total assets of McDonald’s Corporation 2003-2017. Amounts are in millions. McDonald’s is a leading name in the fast food industry that  operates and franchises fast food restaurants in more than 120 countries around the world. The company operates a very large chain of fast … Read moreMcDonalds Corporation Total Assets

McDonalds Corporation Franchised sales

Franchised sales of McDonald’s Corporation 2003-2017  The following tables show the franchised sales of McDonald’s from 2003 to 2017. Sums are in millions dollars.   McDonald’s is a leading name in the fast food industry that  operates and franchises fast food restaurants in more than 120 countries around the world. The company operates a very … Read moreMcDonalds Corporation Franchised sales

McDonald’s Corporation Operating Income

McDonald’s Corporation Operating Income 2003-2017 The following table shows the operating income of McDonald’s Corporation from 2003-2017. Amounts are in million dollars.   McDonald’s is a leading name in the fast food industry that  operates and franchises fast food restaurants in more than 120 countries around the world. The company operates a very large chain … Read moreMcDonald’s Corporation Operating Income

McDonald’s Strategic Analysis

Strategic Analysis of McDonald’s Corporation Table of Contents Introduction External Analysis of the restaurant industry SWOT ANALYSIS PESTEL Analysis VRIO Analysis Five Forces Analysis Core Competencies Value Chain Analysis Financial Analysis Suggestions #INTRODUCTION: McDonald’s is a leading name in the world of fast food. It is a global brand operating across more than 100 countries. … Read moreMcDonald’s Strategic Analysis

McDonalds Number of employees

Number of Employees at McDonald’s 2013-2017 The following table shows the number of employees at McDonald’s from 2013-2017.    The number of employees at McDonalds has reduced a lot over the past five years. In 2013, the number of McDonalds employees stood at 440000 which has come down to 235000 in 2017. In 2016, the … Read moreMcDonalds Number of employees

McDonald’s Advertising Expenses

How much does McDonald’s spend on advertising? The following table shows the advertising expenditure of McDonald’s 2009-2017.  Amounts are  in millions.     The QSR industry has grown highly competitive and to remain ahead of the others, brands are spending a lot on marketing and advertising. However, the advertising expenses of McDonald’s have reduced substantially … Read moreMcDonald’s Advertising Expenses

McDonalds US Revenues

McDonald’s Revenues from US markets 2009-2017  The following table shows the Revenues of McDonald’s from the US market 2009-2017. McDonald’s revenue from the US markets accounted for 35% of the brand’s entire revenue in 2017. Its 2017 revenue from the US market was 8 Billion dollars which was around 250 millions less than the previous … Read moreMcDonalds US Revenues