How to leverage social media for marketing

Introduction This is the era of digital engagement and marketing has not remained limited just to promotions but ongoing engagement of customers and followers is equally critical to maintaining a friendly and customer oriented image. Apart from digital promotions, and their own business websites, most companies are using social media heavily for promotions and user … Read moreHow to leverage social media for marketing

Marketing Mix of Huawei

Introduction: Huawei was founded in 1987. It is a China based leading global information and communication technology and solutions provider. Apart from that it is a leading player in the smartphone industry which has maintained its position among the top three smartphone brands consistently. Huawei’s growth is a result of its focus on technological innovation … Read moreMarketing Mix of Huawei

Netflix Marketing and advertising expenses

The marketing and advertising expenses of Netflix have grown in the recent years with growing memberships and revenue. As an entertainment company, the brand has to spend a large part of its revenue on advertising and promotions. total marketing expenditure of the brand grew to 1278 Million dollars. Out of the total marketing expenses the … Read moreNetflix Marketing and advertising expenses

How marketing is evolving with data & analytics

Growing Role of Data in Marketing  Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In this regard, the biggest friend of every marketer is data. Marketers are managing large volumes of data to generate actionable insights and … Read moreHow marketing is evolving with data & analytics

Nintendo Social Media Marketing Strategy

Introduction:- The famous Nintendo was founded in the year 1933 as an unlimited partnership as Yamauchi Nintendo & Co.  Fusajiro Yamauchi, the founder started manufacturing Hanafuda Japanese playing cards in Kyoto in 1889. It is  a leading name in the field of home entertainment and gaming. The company has grown into a major brand of … Read moreNintendo Social Media Marketing Strategy

Samsung Marketing expenses

Marketing expenses of Samsung 2010-2018 The following table shows the marketing expenses of samsung (advertising and sales promotion costs) from 2010 to 2018. The sums are in Trillion Korean Won. YEAR ADVERTISING EXPENSES (TRILLION KRW) SALES PROMOTION (TRILLION KRW) 2018 4 Tr. KRW 7.1 Tr. KRW 2017 5.4 Tr KRW 7.3 Tr KRW 2016 4.4 … Read moreSamsung Marketing expenses

BMW Selling Expenses

Selling Expenses of BMW Group: 2012 – 2017 Check out latest data How much does BMW spend on Marketing, advertising and sales? The following table shows the selling expenses of BMW from 2012 to 2017. The selling expenses of BMW include mainly the marketing, advertising and sales personnel costs. For the last five years (2013-17), … Read moreBMW Selling Expenses

Pepsi Social Media Marketing Strategy

Social Media Marketing Strategy of Pepsi Pepsi is one of the leading brands in the soda industry. Rivalled only by Coca Cola, it is a global brand with products selling across more than 200 countries. The company has a large product portfolio that  includes 22 Billion dollar brands that  earn more than a billion an … Read morePepsi Social Media Marketing Strategy

TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

PIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)

PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation movies, Pixar has acquired the distinct status of a leading animation company. The brand had originated from the computer division … Read morePIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)