How to leverage social media for marketing

Introduction This is the era of digital engagement and marketing has not remained limited just to promotions but ongoing engagement of customers and followers is now considered equally critical to marketing a friendly and customer oriented image. Apart from digital promotions, and their own business websites, most companies are using social media heavily for both … Read moreHow to leverage social media for marketing

Marketing Mix of Huawei

Introduction: Huawei was founded in 1987. It is a China based leading global information and communication technology and solutions provider. Apart from that it is a leading player in the smartphone industry which has maintained its position among the top three smartphone brands consistently. Huawei’s growth is a result of its focus on technological innovation … Read moreMarketing Mix of Huawei

Netflix Marketing and advertising expenses

The marketing and advertising expenses of Netflix have grown in the recent years with growing memberships and revenue. As an entertainment company, the brand has to spend a large part of its revenue on advertising and promotions. total marketing expenditure of the brand grew to 1278 Million dollars. Out of the total marketing expenses the … Read moreNetflix Marketing and advertising expenses

How marketing is evolving with data & analytics

Growing Role of Data in Marketing  Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In this regard, the biggest friend of every marketer is data. Marketers are managing large volumes of data to generate actionable insights and … Read moreHow marketing is evolving with data & analytics

Nintendo Social Media Marketing Strategy

Introduction:- The famous Nintendo was founded in the year 1933 as an unlimited partnership as Yamauchi Nintendo & Co.  Fusajiro Yamauchi, the founder started manufacturing Hanafuda Japanese playing cards in Kyoto in 1889. It is  a leading name in the field of home entertainment and gaming. The company has grown into a major brand of … Read moreNintendo Social Media Marketing Strategy

Samsung Marketing expenses

Marketing expenses of Samsung 2010-2018 The following table shows the marketing expenses of samsung (advertising and sales promotion costs) from 2010 to 2018. The sums are in Trillion Korean Won. YEAR ADVERTISING EXPENSES (TRILLION KRW) SALES PROMOTION (TRILLION KRW) 2018 4 Tr. KRW 7.1 Tr. KRW 2017 5.4 Tr KRW 7.3 Tr KRW 2016 4.4 … Read moreSamsung Marketing expenses