Introduction Lego is a leading brand name in the Toy industry. The company was founded by Kirk Kristiansen in 1932. It is a family owned business located in Denmark. However, starting from its humble beginnings in early 30s, the company has come a long way to become a global business with strong brand recognition. The … Read moreMarketing Strategy of Lego
Marketing Mix of Vodafone (Leading Global Telecommunications Player) Vodafone group Plc is among the leading telecommunications companies of the world. It has managed a significant presence in Europe as well as Asia Pacific and Middle East through joint ventures and subsidiaries. The company offers a broad range of communication services for both companies and enterprises. … Read moreVodafone Marketing Mix
How has the marketing strategy of Microsoft transformed over the recent years? Microsoft is a leading technology brand with a global presence and large customer base. The company has remained at the helm of the IT industry for several years. Its Windows operating system and Microsoft office productivity suite are household names in the IT … Read moreMarketing Transformation at Microsoft.