Lyft SWOT Analysis: Changing transportation through Technology

The aim of this article is to analyze the strengths and weaknesses of Lyft Inc, a leading transportation network operator in the United States and Canada. Founded in 2012, Lyft has enjoyed strong growth in its driver and rider network over the recent years. This article will present the key factors that have aided the … Read more

7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in … Read more