Global Marketing Strategies of Lego

This article aims to highlight the global strategies used by the Lego Group for market entry and expansion. It provides a detailed overview of Lego’s global strategies through the help of BCG Matrix, VRIO Analysis, external environment analysis, and a brief marketing mix of the company. The article also highlights the marketing strategies employed by … Read more

Marketing Strategy of Lego

Introduction Lego is a leading brand name in the Toy industry. The company was founded by Kirk Kristiansen in 1932. It is a family owned business located in Denmark. However, starting from its humble beginnings in early 30s, the company has come a long way to become a global business with strong brand recognition. The … Read more

Lego Marketing Mix

Introduction: Lego is one of the leading names in the world of toys. It is a family owned brand whose foundation was laid by Kirk Kristiansen in 1932. What started as a small carpenter’s workshop has come a long way in these almost 85 years to become a global enterprise. Core product of the Lego … Read more