SWOT Analysis of Lego Group

STRENGTHS:Brand EquityLeading positionFinancial PerformanceMarketingEcommerce growth WEAKNESSES:PricingHigh operating costsComplex Product RangeLimited Target Market OPPORTUNITIES:-DiversificationDigital games & interactive learningBrand awarenessGrow adult audience THREATS:CounterfeitsCompetitive pressureRegulatory and legal issues Lego Group SWOT Analysis What’s Lego? Lego is the maker of interlocking plastic bricks that can be interlocked together to form bigger toys and other shapes. The company was founded … Read more