Lego is a market-leading toy brand famous worldwide for the interlocking plastic bricks it makes. Its most important product is the Lego brick, but it also makes theme sets based on various themes like Star Wars and Superheroes, educational products, and digital games. Ole Kirk Kristiansen founded the Lego Group in 1932. It is a…
STRENGTHS:Brand EquityLeading positionFinancial PerformanceMarketingEcommerce growth WEAKNESSES:PricingHigh operating costsComplex Product RangeLimited Target Market OPPORTUNITIES:-DiversificationDigital games & interactive learningBrand awarenessGrow adult audience THREATS:CounterfeitsCompetitive pressureRegulatory and legal issues Lego Group SWOT Analysis What’s Lego? Lego is the maker of interlocking plastic bricks that can be interlocked together to form bigger toys and other shapes. The company was founded…
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