Global Marketing Strategies of Lego

This article aims to highlight the global strategies used by the Lego Group for market entry and expansion. It provides a detailed overview of Lego’s global strategies through the help of BCG Matrix, VRIO Analysis, external environment analysis, and a brief marketing mix of the company. The article also highlights the marketing strategies employed by … Read more

SWOT Analysis of Lego Group

STRENGTHS:Brand EquityLeading positionFinancial PerformanceMarketingEcommerce growth WEAKNESSES:PricingHigh operating costsComplex Product RangeLimited Target Market OPPORTUNITIES:-DiversificationDigital games & interactive learningBrand awarenessGrow adult audience THREATS:CounterfeitsCompetitive pressureRegulatory and legal issues Lego Group SWOT Analysis What’s Lego? Lego is the maker of interlocking plastic bricks that can be interlocked together to form bigger toys and other shapes. The company was founded … Read more