PESTEL

Kia Motors PESTEL Analysis

Kia Motors is a leading South Korean automobile brand, owned one-third by the Hyundai Motors corporation. In recent years, Kia has seen a lot of success driven by its focus on product quality, passenger safety, and technological innovation. Its products have found immense popularity in the US and Indian markets especially The company has introduced…

BUSINESS

Hyundai Generic and Intensive Growth Strategies 

Hyundai is among the leading automakers of the world that has a strong global presence and manufacturing capabilities. Apart from the Hyundai brand, it also sells Kia models. The auto industry has grown highly competitive and apart from fuel efficiency and security, digital tech and environmental impact of vehicles are some of the key factors…

Brands and Industries

Innovation at Hyundai: Technology Inside Hyundai’s Ecofriendly cars

Hyundai is one of the leading automakers of the world. In the recent years, while the demand for ecofriendly cars has increased, several automakers have released hybrid and fully electric versions to match customer demand. Hyundai is an innovative brand and aspires to become a leader in ecofriendly vehicle segment. By 2020 it aspires to…