McDonald’s Strategic Analysis

Strategic Analysis of McDonald’s Corporation Table of Contents Introduction External Analysis of the restaurant industry SWOT ANALYSIS PESTEL Analysis VRIO Analysis Five Forces Analysis Core Competencies Value Chain Analysis Financial Analysis Suggestions #INTRODUCTION: McDonald’s is a leading name in the world of fast food. It is a global brand operating across more than 100 countries. … Read moreMcDonald’s Strategic Analysis

Yum brands Research and Development Expenses

Research and Development (R&D) Expenses of Yum Brands The following table shows the R&D expenses of Yum brands from 2010-2017 In 2016 and 2017, Yum brands invested $24 and $22 millions in Research and Development. For continuous growth, the brand invests in research and development programs and also involves suppliers in research and development activities. … Read moreYum brands Research and Development Expenses

Advertising expenses of Yum brands

Yum Brands Advertising Expenses 2014-2017 The following table shows the advertising expenses of Yum brands from 2014 to 2017. Yum brands reports most of its marketing expenses under occupancy and other operating expenses. For 2017 its occupancy and other operating expenses equalled 912 million dollars. Its advertising expenses for 2017 and 2016 were 245 and … Read moreAdvertising expenses of Yum brands

Yum brands revenue (KFC, Taco Bell & Pizza Hut)

Revenue of Yum Brands (KFC, Taco Bell & Pizza Hut) The table below shows the revenue of the Yum Brands from  2012 to 2017 including that of Pizza Hut, KFC and Taco Bell. The revenue of Yum brands declined in 2017 as compared to 2016. In 2017 its revenue was 5.9 Billion dollars as compared … Read moreYum brands revenue (KFC, Taco Bell & Pizza Hut)

Yum Brands Number of restaurants by brands

Number of Yum brand restaurants including KFC, Taco Bell and Pizza Hut The following table shows the number of yum brand restaurants from 2012 to 2017. The total number of Yum brand restaurants was higher than 45000 including Pizza Hut, KFC and Taco Bell. This was an increase of more than 1400 from previous year.  … Read moreYum Brands Number of restaurants by brands

Five Forces Analysis of Wendy’s

CONTENTS INTRODUCTION BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF CUSTOMERS THREAT OF SUBSTITUTE PRODUCTS THREAT OF NEW ENTRANTS COMPETITIVE RIVALRY IN THE INDUSTRY Wendy’s Five Forces Analysis Wendy’s owns and operates 6537 restaurants as of January 1, 2017. The brand has a limited presence outside North America which is its largest market. Wendy’s largest share … Read moreFive Forces Analysis of Wendy’s

Wendy’s SWOT Analysis

SWOT Analysis of Wendy’s Restaurants   Wendy’s restaurant is owned by the Wendy’s company and owns 6537 restaurants as of January 1, 2017. Like Burger King, the brand relies heavily on franchise system. 330 of its total restaurants are owned by the company and the rest by the franchisees. It is the third largest QSR … Read moreWendy’s SWOT Analysis

Burger King SWOT Analysis

        Burger King SWOT Analysis     Introduction: Burger king is one of the most well known QSR brands in the world. It is the second largest fast food hamburger restaurant in the world by its number of stores. By December 31, the total number of Hamburger restaurants including the ones owned and franchised was … Read moreBurger King SWOT Analysis