Alphabet Resources and Capabilities

Alphabet is the parent company of Google. Its core business is online advertising. Alphabet is the leading player in this field rivalled by Facebook and Microsoft. The company has seen fast growth and increase in revenue in its short life span. Today, it is among the leading internet and IT companies of the world. The … Read moreAlphabet Resources and Capabilities

Apple Resources and Capabilities

Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly attractive and popular products, Apple is best known for its great marketing. The company brought several market leading products like … Read moreApple Resources and Capabilities

Nike Resources and Capabilities

Nike resources and Capabilities. Nike is a leading sports shoe and apparel brand. The company has built a strong global presence. It serves its customers through several sales channels including company owned stores and online channels. Nike’s market dominant position in the sports shoe industry is based on several sources of competitive advantage. The company … Read moreNike Resources and Capabilities

Samsung Sources of Competitive Advantage

Introduction Samsung is a leading electronics brand with a formidable presence in the smartphones and tablet market. Apart from that, it has also acquired a leading position in the consumer electronics market. Despite the heavy competition in the smartphone and consumer electronics industry, Samsung has maintained its leading position due to its focus on technological … Read moreSamsung Sources of Competitive Advantage

Adidas Sources of Competitive advantage

Introduction Adidas is a leading brand of sports shoes and apparel. The company has seen its financial performance and global presence growing in the recent years. Its main rival is Nike. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. The brand has built several … Read moreAdidas Sources of Competitive advantage

Netflix Sources of Competitive Advantage

Introduction Netflix has emerged as a leading internet entertainment company in the past few years. During the last 3-4 years, it has experienced sharper growth in customer base and revenue. This has resulted from its fast global expansion. The company has expanded very fast since 2016. It delivers its online streaming services across more than … Read moreNetflix Sources of Competitive Advantage

Costco Sources of Competitive Advantage

Introduction: Costco is among the leading retail brands of USA with an impressive presence and a large customer base. Despite the dominating presence of Walmart in the US market, Costco has created a distinct image for itself and continues to grow in the face of heavy competitive pressure. Apart from being popular, Costco is famous. … Read moreCostco Sources of Competitive Advantage

Pepsi Sources of Competitive Advantage

Introduction:-  Pepsi is a leading soda beverage brand with a large customer base. It is a global brand with several billion dollar brands in its portfolio. Its only major rival is Coca Cola. Pepsi is the favourite of Billions around the globe. The company sells its products in more than 200 countries. It has a … Read morePepsi Sources of Competitive Advantage

Coca Cola Sources of Competitive Advantage

  CONTENTS INTRODUCTION BRAND EQUITY GLOBAL PRESENCE PRICING STRATEGY PRODUCT PORTFOLIO MARKETING CUSTOMER LOYALTY CUSTOMER BASE HR MANAGEMENT CONCLUSION Introduction: Coca Cola is a leading global beverage company.  Its only main rival is Pepsi. The brand sells its products globally in more than 200 countries.  Its large product range includes sparkling soft drinks; water, enhanced … Read moreCoca Cola Sources of Competitive Advantage

ZARA Sources of Competitive Advantage

ZARA sources of competitive advantage ZARA is now a well know  fast fashion brand with an impressive presence in the international markets. It is the flagship brand of Inditex that also accounts for the largest part of the company’s revenue. ZARA’s popularity is based on several factors but mainly for its focus on quality and … Read moreZARA Sources of Competitive Advantage