PIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)

PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation movies, Pixar has acquired the distinct status of a leading animation company. The brand had originated from the computer division … Read morePIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)