MARKETING MIX

BMW Marketing Mix

BMW Marketing Mix Introduction:  BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918.  Today, it is among the most successful vehicle makers of the world. The brand has retained continuous focus upon innovation. It invests a…