BMW

BMW SWOT ANALYSIS 2019.

INTRODUCTIONSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSCONCLUSION INTRODUCTION Company BMW Automobiles. Parent Company ‘Bayerische Motoren Werke Aktiengesellschaft’ (BMW AG). Industry Automobiles Industry Founded 1916. Headquarters Munich, Germany, Europe. CEO Harald Kruger. Net Revenue 2018 €97.5 Billion. Net Profit 2018 €7.2 Billion. Employees 134,682. Competitors Mercedes, Audi, Volkswagen, Toyota, GeneralMotors, Fiat Chrysler, Jeep, Tesla, Jaguar Land Rover. BMW is one of the … Read moreBMW SWOT ANALYSIS 2019.

BMW Eco innovation: Electric and hybrid vehicles

Introduction: BMW is a leading premium brand of vehicles. The company was founded in 1916 and since then has grown into one of the most famous luxury auto brands in the vehicle industry. The company is also known for its focus on technological innovation. Its growth and popularity are a result of consistent focus upon … Read moreBMW Eco innovation: Electric and hybrid vehicles

BMW Gross Profits

Gross Profits of BMW 2007-2017 (in Million Euros) The following table shows the gross profits of 2007-2017 in Million Euros. The Gross Profits of BMW have kept increasing continuously for last several years. Its Gross Profits rose to 19.9 Billion Euros in 2017 rising from 18.7 Billion in 2016. This is the highest BMW has … Read moreBMW Gross Profits

BMW Selling Expenses

Selling Expenses of BMW Group: 2012 – 2017 Check out latest data How much does BMW spend on Marketing, advertising and sales? The following table shows the selling expenses of BMW from 2012 to 2017. The selling expenses of BMW include mainly the marketing, advertising and sales personnel costs. For the last five years (2013-17), … Read moreBMW Selling Expenses

Sales Volume of BMW Electric Models

Sales Volume of BMW Electric Models 2016-2017 Check out latest data How many Electric cars did BMW sell in 2016 and 2017? Read in the following table sales volume of BMW electrified models in 2016 and 2017. BMW has focused on electrification of its models and established a clear roadmap for itself to 2025. The … Read moreSales Volume of BMW Electric Models

Sales Volume of Rolls Royce Vehicles

Rolls Royce Vehicles Sales Volume 2016-2017 The following table shows the sales volume of Rolls Royce Vehicles for 2016 and 2017. BMW owned Rolls Royce offers an ultra luxury drive. In 2017, Rolls Royce was unable to match its previous years’ strong results. Performing in a difficult environment, the brand saw its sales decline by … Read moreSales Volume of Rolls Royce Vehicles

Sales Volume of MINI vehicles

Sales Volume of MINI Vehicles 2016-2017 The following table shows the sales volume of MINI cars from 2016-2017. BMW owns the MINI brand of vehicles. MINI belongs to the premium small car segment. It is an iconic car promising supreme driving pleasure. BMW experienced a rise of 3% in the sales of its MINI cars. … Read moreSales Volume of MINI vehicles

BMW Marketing Mix

BMW Marketing Mix Introduction:  BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918.  Today, it is among the most successful vehicle makers of the world. The brand has retained continuous focus upon innovation. It invests a … Read moreBMW Marketing Mix