SWOT Analysis of Nissan Motors 2016

Nissan Motors SWOT Analysis 2016   Nissan is the second largest automaker in Japan after Toyota. Last year, it sold more than 5.4 million vehicles globally. On the other hand, Renault-Nissan alliance had a global sales of more than 8.5 million vehicles. Its strong performance was based mainly on its record sales in US, China and Europe. Despite the macroeconomic slump in … Read moreSWOT Analysis of Nissan Motors 2016

TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

FORD Motors SWOT 2016

A SWOT ANALYSIS of FORD MOTORS 2016   CHECK OUT FORD MOTORS SWOT ANALYSIS 2018 Ford has retained its 9th rank on the Fortune 500 list this year. The business outlook for the brand globally looks great. The motors giant posted its best US sales in 2015 since 2006. Particularly, its F Series trucks proved to be a huge hit … Read moreFORD Motors SWOT 2016