Kia Motors PESTEL Analysis

Kia Motors is a leading South Korean automobile brand, owned one-third by the Hyundai Motors corporation. In recent years, Kia has seen a lot of success driven by its focus on product quality, passenger safety, and technological innovation. Its products have found immense popularity in the US and Indian markets especially The company has introduced … Read more

KIA MOTORS SWOT ANALYSIS

SWOT ANALYSIS OF KIA MOTORS An Introduction: Based in Seoul, South Korea, Kia Motors is a leading name in the world of mobility known for its safe, reliable, and stylish automobiles. Hyundai holds one-third ownership of the automobile company. In recent years, Kia has expanded its product portfolio to cater to the changing needs and … Read more

VRIO Analysis of Tesla Motors

The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why overall performance differs from one business to another. To achieve a competitive advantage, the resource … Read more

BMW Motors Sources of Competitive Advantage

What are the sources of BMW’s competitive advantage? BMW is a leading brand of luxury and sports vehicles with a global footprint. Apart from its leading position in the luxury car segment worldwide, BMW is also known for its focus on technological innovation, passenger safety, and product quality. BMW has 3 brands in its portfolio … Read more

A Porter’s five forces analysis of Fiat Chrysler Automobiles

Fiat Chrysler Automobiles (FCA) Five Forces Analysis Fiat Chrysler Automobiles is a global brand of cars and SUVs headquartered in London, United Kingdom. The company was formed after the merger of Fiat and Chrysler in 2014. However, FCA has announced another merger with PSA which owns Peugeot and Vauxhall brands. This merger will grow the … Read more

Fiat Chrysler Automobiles Marketing Mix

Marketing Mix of Fiat Chrysler : An Introduction Fiat Chrysler is a leading global auto brand with a large product portfolio and operations in more than 40 countries. Its head office is in London, United Kingdom. However, the sales and distribution network of the company is spread across more than 135 countries. It sells its … Read more