Alphabet Value Chain analysis

Value Chain analysis of Alphabet:-   Alphabet is among the leading technology companies of the world. The brand has achieved a lot of growth in the past several years. However, a key to successful growth is the successful management of value chain. This is an analysis of the value chain management of Alphabet. A value … Read moreAlphabet Value Chain analysis

Alphabet SWOT Analysis

SWOT Analysis of Google (Alphabet) #Introduction: Alphabet, the parent company of Google is among the leading players in the technology industry. Its core business is Google but apart from Google, the brand also owns several other businesses many of them unrelated to its core business. Despite being a young brand, it has achieved faster growth … Read moreAlphabet SWOT Analysis

Alphabet Strategic Analysis

– Alphabet Inc Strategic Analysis –   Introduction: Till now Google has been known for everything unconventional. This has also been the spirit behind its foundation. Apart from its search engine, the brand has brought several more unconventional things to our world including  Android and Google maps and will continue to bring more in future. … Read moreAlphabet Strategic Analysis

Who are the competitors of google

The Main Competitors of Google Inc The owner of the largest search engine on the planet is also known for its Android Mobile operating system which is used on a very large number of cellphones and mobile devices. Google’s search engine holds the largest market share followed by Microsoft’s Bing.  Apart from that Google is … Read moreWho are the competitors of google

Alphabet Sales and marketing expenses

Sales and marketing expenses of Alphabet Alphabet is the parent company of Google. The following table shows its marketing expenses from 2013 to 2017. Move to the bottom to read about its sales and marketing expenses in 2018. The sales and marketing expenses of Alphabet mainly include the advertising and promotion expenses related to its … Read moreAlphabet Sales and marketing expenses