Rational and emotional appeals in advertising

Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific brand. How good a job an advert does at attracting people depends on some unique factors. While some adverts are … Read more

Why the insurance brands advertise too much

Every day you come across hundreds of advertisements from insurance brands. Several of them are a bit scary and several are very funny. However, there is always an abundance of insurance advertisements on every medium including television, newspapers, and magazines. Insurance companies use all sorts of methods, styles, and tools to advertise and promote their … Read more