Marketing and Branding Strategies of Adidas

Adidas Marketing and Branding Strategies Despite Nike’s market dominance, Adidas has continued to make its presence felt as a very strong player in sports shoes and apparel industry. Considering its performance during the last few years, Adidas has made a quite but impactful return. Its Superstar was the top selling shoe of 2016. The growing … Read moreMarketing and Branding Strategies of Adidas