Adidas SWOT Analysis 2019

INTRODUCTIONSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSCONCLUSION Introduction : Company Adidas Group Brands Owned Adidas, Reebok. Industry Sports shoe & apparel. Founded 1949 Headquarters Herzogenaurach, Germany. CEO Kasper Rorsted Net Revenue 2018 € 21.9 Billion Net Income 2018 € 1.7 Billion Employees 57,016 Competitors Nike, Under Armour, Puma, Fila, New Balance. Adidas is among the leading sports shoe and apparel brands. … Read moreAdidas SWOT Analysis 2019

Adidas Sources of Competitive advantage

Introduction Adidas is a leading brand of sports shoes and apparel. The company has seen its financial performance and global presence growing in the recent years. Its main rival is Nike. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. The brand has built several … Read moreAdidas Sources of Competitive advantage

HRM & Organizational Culture at Adidas

Human Resource Management and Organisational Culture at Adidas Group Adidas is a leading name in the sports shoe industry and while this industry has grown at a fast rate during the recent years, it is also known for intense competition. As a result,  brands are investing in multiple areas to overcome the competitive pressure from … Read moreHRM & Organizational Culture at Adidas

Strategic Analysis of Adidas Group

Adidas Strategic Analysis Adidas is among the leading names in the sports shoe and apparel industry. During the recent years, the brand has made some strategic changes in its business model. This has led to better performance for Adidas. However, to grow faster internationally, this time the company has focused on the metropolitan cities. It … Read moreStrategic Analysis of Adidas Group

Adidas Consolidated Financial Statements

Adidas Consolidated Financial Statements 2008-2017 Year Net Sales Gross Profit Royalty and commission income Operating expenses Operating Profit Financial Result Income Before Taxes Income taxes Minority Interests Net Income attributable to shareholders 1998 5,065 2,124 45 1,698 416 -115 319 105 -9 205 1999 5,354 2,352 35 1,870 482 -84 398 153 -18 228 2000 … Read moreAdidas Consolidated Financial Statements

Adidas Net Sales by Geographical Segment 1998-2017

Net Sales of Adidas By Geographical Segment 1998-2017 Adidas Net Sales  from Each Geographical segment (sums in million Euros) ( MEAA – Middle East, Africa & Other Asian Markets ) Year Western Europe North America Greater China Russia/CIS Latin America Japan MEAA Other Businesses Total 2015 4539 2753 2469 739 1783 776 2388 1467 16914 … Read moreAdidas Net Sales by Geographical Segment 1998-2017