How much does McDonald’s spend on advertising?
The following table shows the advertising expenditure of McDonald’s 2009-2017. Amounts are in millions.
Advertising expenses of McDonalds 2009-2017 (in Millions)
| Year | Advertising expenses ($Millions) |
|---|---|
| 2017 | $532.9 |
| 2016 | $645.8 |
| 2015 | $718.7 |
| 2014 | $808.2 |
| 2013 | $808.4 |
| 2012 | $787.5 |
| 2011 | $768.6 |
| 2010 | $687 |
| 2009 | $650.8 |
The QSR industry has grown highly competitive and to remain ahead of the others, brands are spending a lot on marketing and advertising. However, the advertising expenses of McDonald’s have reduced substantially over the last five years. In 2017, its advertising expenditure was 532.9 Million dollars down from 645.8 Million dollars in 2016. In the QSR industry,marketing and advertising programs are mainly designed to successfully attract and retain customers.
Sources:
Annual reports of McDonalds available on its investors website.