THE FOUR P’S OF MARKETING MIX

MARKETING MIX 4P’s – PRODUCT, PLACE, PRICE & PROMOTION Marketing is the most important part of any business’ operations. How you market your brand decides your fate in the market. All the aspects of marketing are not as visible. Some of them are behind the scenes. Being  successful in the market depends on how well … Read moreTHE FOUR P’S OF MARKETING MIX

WAL-MART: Rising competition from Amazon and Costco.

WAL-MART SWOT Analysis – 2016 Presented here is a SWOT analysis of Walmart (NYSE: WMT). Fortune 500 rank – 1 CEO:  C. Douglas McMillon Number of Employees: 2,300,000 Competitors: Costco, Target, Amazon, Best Buy, BJ’s Wholesale Club, Ebay [Check Fresh Stats on Walmart for 2018] Go to [SWOT ANALYSIS OF WALMART 2018] Wal-Mart’s business approach has … Read moreWAL-MART: Rising competition from Amazon and Costco.

Microsoft Corporation SWOT Analysis (2016)

Microsoft SWOT Analysis (2016)

CEO: Satya Nadella

Ranked No: 25 on Fortune 500 list (2016)
Microsoft (NASDAQ:MSFT) performed strongly under the leadership of Bill gates  for years. However, the rise of rivals like Apple and Google shrunk its market share. Still, in some areas Microsoft continues to rule the market. Its recent acquisition of Nokia nearly failed. The performance of Bing and Internet explorer is also not as good as their competitors. Microsoft Office however, is still the most widely used office software as is the Windows OS. Microsoft still has some superhit products in its portfolio. A detailed SWOT analysis of the Microsoft company is presented below:

APPLE SWOT Analysis (2016)

Apple SWOT Analysis 2016.  A SWOT analysis of Apple (NASDAQ: AAPL) reflects its strong position as the market leader in several product areas. Continuously, Apple has excelled on the basis of quality and innovation. In terms of quality and technology, Apple remains unbeaten year after year. However, the competitive pressure from the mid level brands might … Read moreAPPLE SWOT Analysis (2016)