Microsoft Marketing Mix

Marketing Mix of Microsoft Microsoft was officially established in 1975 with Bill Gates as its CEO. Since then the company has redefined the way companies do business in the modern world. Microsoft has played a major role in helping companies achieve their full potential. It is ranked among the richest and most influential companies globally. Microsoft’s … Read moreMicrosoft Marketing Mix

Apple Marketing Mix: 4P’s

Marketing Mix of Apple: Product, Place, price and Promotion Apple is a renowned technology brand recognised globally for technological innovation and great leadership of Steve Jobs. It was also the first brand to reach a market value of more than $700 billion (now first past $1 Trillion). The brand leads the list of world’s most … Read moreApple Marketing Mix: 4P’s

Dabur India SWOT Analysis and Marketing Mix

Dabur India SWOT Analysis and Marketing Mix


Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course. It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012.

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MARKETING MIX 4P’s – PRODUCT, PLACE, PRICE & PROMOTION Marketing is the most important part of any business’ operations. How you market your brand decides your fate in the market. All the aspects of marketing are not as visible. Some of them are behind the scenes. Being  successful in the market depends on how well … Read moreTHE FOUR P’S OF MARKETING MIX