Netflix is among the most successful online entertainment brands. However, the company has achieved this success after having chased the target for several years. International growth has not come so easy for Netflix. However, since 2016, its audience size and global popularity have climbed fast. There are several reasons behind it. Apart from original content … Read moreNetflix Marketing Strategy
Introduction: Nestle is a leading multinational food and beverages company with a large and diverse product portfolio. The company is headquartered in Vevey, Switzerland and employs around 308,000 people. Nestle is truly a global company whose products sell across 190 countries. In the recent years, Nestle’s focus on healthy nutrition has grown and the brand … Read moreMarketing Mix of Nestle- Four P’s
How has the marketing strategy of Microsoft transformed over the recent years? Microsoft is a leading technology brand with a global presence and large customer base. The company has remained at the helm of the IT industry for several years. Its Windows operating system and Microsoft office productivity suite are household names in the IT … Read moreMarketing Transformation at Microsoft.
Growing Role of Data in Marketing Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In this regard, the biggest friend of every marketer is data. Marketers are managing large volumes of data to generate actionable insights and … Read moreHow marketing is evolving with data & analytics
CONTENTS INTRODUCTION PRODUCTS/ SERVICES PLACE PRICE PROMOTION CONCLUSION INTRODUCTION Marketing Mix Amazon was founded by Jeffrey P Bezos in 1994 who has since been serving as its chairman. However, the online business of Amazon opened in 1995. The company has come a long way from being an online book seller to being the leading online … Read moreMarketing Mix of Amazon
Pixar is a well known animation brand that has brought several major superhit animated movies and top grossers like Toy story and Cars. Now a part of Walt Disney, Pixar’s foundation was laid by George Lucas as Lucas Film’s Computer Division. Steve Jobs purchased it from him and established the group as an independent company … Read morePixar Social Media Marketing