Tencent Marketing Mix

Marketing Mix of Tencent holdings ltd. Tencent is a leading internet technology company of China. Its headquarters are in Shenzhen. It has brought a large range of internet based services in several categories including social networking, payment, information, utilities, entertainment and artificial intelligence. The company was founded in 1998 and celebrated its 20th anniversary in … Read moreTencent Marketing Mix

Three Iconic brands by Nestle and their Marketing Strategies

Introduction: Nestle is a leading FMCG brand with a global presence and a large product portfolio. 2018 was a productive year for Nestle when it achieved impressive sales and continued the expansion of its product line. The FMCG industry is marked by heavy competition and some of the main competitors of Nestle include Unilever and … Read moreThree Iconic brands by Nestle and their Marketing Strategies

The magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

Introduction: Kitkat is among one of the iconic brands by Nestle.  Apart from the great chocolaty flavour and the attractive red and white packaging, there is a lot more that makes Kitkat special for its fans. Nestle has brought  several more chocolate products too including milky bar including Milky Bar. However, none of them could … Read moreThe magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

Marketing Mix of Nestle- Four P’s

Introduction: Nestle is a leading multinational food and beverages company with a large and diverse product portfolio. The company is headquartered in Vevey, Switzerland and employs around 308,000 people. Nestle is truly a global company whose products sell across 190 countries. In the recent years, Nestle’s focus on healthy nutrition has grown and the brand … Read moreMarketing Mix of Nestle- Four P’s

Marketing Transformation at Microsoft.

How has the marketing strategy of Microsoft transformed over the recent years? Microsoft is a  leading technology brand with a global presence and large customer base. The company has remained at the helm of the IT  industry for several years. Its Windows operating system and Microsoft office productivity suite are household names in the IT … Read moreMarketing Transformation at Microsoft.