Digital marketing is an ever-changing field. With new technology constantly emerging, it’s essential to always be up to date with how to market to your audience in the best way you can. Here are a few ways you can up your digital marketing game through things like market research tools, social media, and networking.
Find the Newest Market Research Tools
Using market research tools can help you understand your audience better and, overall, market your brand in the most efficient way possible. With the changing technology, there are always new and updated market research tools, tips and tricks that you can use for your brand. Staying on top of these marketing research tools can help you grow your business and stay up to date with the latest changes in your product or service’s niche.
One of the best marketing tools is a digital marketing platform, such as a marketing cloud, to help you stay organized.
One of the most important reasons to use market research tools is to understand your niche and your audience. Knowing your audience and your niche is imperative to digital marketing. Once you know your audience, it will become easier to market towards their wants and needs. When thinking about your audience, you should think about things such as how they interact and react to the content your marketing team is putting out. Besides, marketing research and research tools can help you understand a lot of other important details. For example, marketing research tools will tell you who’s interacting with your content and clicking on your ads. Furthermore, it will also tell you how long they stay engaged with your content and whether they “like” your content on a platform such as Instagram or Facebook, or whether they click through to your website to learn more from an ad.
A great market research tool is a survey service, such as SurveyMonkey. Surveys will help you understand who you should be marketing towards. For example, a survey may tell you that people who self-identified as GenZ or a millennial may interact with your content on Instagram more than someone of an older generation, who may be more receptive to traditional ads. Depending on what survey questions you ask, you may also be able to understand what people think of your content or what you can do better. Getting feedback and criticism from your audience is an important part of digital marketing and will help your team to create a more efficient marketing plan and help you market better in the future.
Luckily, advances in the market research field have helped to streamline the research process immensely. With certain tools and software, it will automatically gather and analyze data and give you organized reports. These tools will help you do things such as compare how ads are doing on different platforms and how long people are engaging with your content. It will also help you compare this data to previous time frames. This is especially helpful if you are trying out a new marketing campaign, as it will help you see whether it is effective or not compared to previous campaigns.
These analytic and market research tools are essential to upgrade your marketing game. They help you understand where you can improve your marketing plan through real data and analyses of how people interact with your content. This will help you draw in the largest audience and expand your brand. Even better, these tools now produce reports and statistics that are easy to digest and do not have to be done manually by an employee.
Revamp Your Social Media Presence
Social media is an imperative part of your brand. Whether you’ve been in the field of marketing for 2 or 20 years, social media needs to be part of your digital marketing strategy or it will be difficult to succeed. Although there are people you can hire to manage and expand your social media presence, most social platforms are user-friendly enough to be able to be used by anyone, even if you don’t consider yourself social media or tech-savvy. Your digital marketing strategy should have social media as one of its top priorities. Although in the past, traditional ads and word of mouth were enough to sustain a brand, that’s not the case anymore. Even if you are getting by without a good social media strategy, implementing some social media changes can help you expand your business to far beyond what you can imagine. Each social media platform is different, so it’s vital to understand how each platform works. From there, you can begin to conceptualize and figure out how each platform can be utilized by your brand or business to create the best and most far-reaching social media strategy. There are four main social media platforms many brands use: LinkedIn, Facebook, Twitter and Instagram. As a digital marketer, you should understand the basics of how each one works
LinkedIn is used mostly by business professionals, especially recruiters, to seek out employment opportunities and share achievements and successes. LinkedIn is a great tool, especially for marketers, because many like-minded people use it. It is used mostly for things like business advice and entrepreneurs to share their stories. LinkedIn has many features you can utilize, such as photo and video sharing, instant messages and stories. Depending on what kind of a business you have and what kind of a brand presence you have, you can use these features in many different ways. Twitter, although it is great for sharing short snippets of information, staying up to date with the latest news for your niche and sharing links, is not ideal for long-form content due to its 280 character limit. However, you can still use Twitter to communicate with others in your niche and stay up to date trending topics and relevant news.
Instagram is a great tool for brands to expand their presence. It relies mostly on pictures and graphics to capture your audience’s attention, meaning it can be a great way to get creative with your marketing and branding. If you can, try to keep captions short and put most of the necessary information in the graphic instead to keep your audience’s attention. Instagram works on an algorithm, meaning the more people interact with your content, the more it will show up. Creating savable content, such as infographics and references, can also help boost your posts in the algorithm and help you reach a wider audience. Instagram also has tools such as stories and the ability to go “live” on your story to interact with customers and clients.
Facebook is great for long-form content as well as photos, videos and graphics. Although Facebook has declined slightly in popularity, many older generations still use Facebook, and you can share posts directly from Instagram to Facebook to stay up to date on all platforms with less work.To upgrade your digital marketing and streamline social media marketing, you can use a social media management app to schedule and post your content. Social media management is great for staying organized, but it can also give you analytics and reports, much like other market research tools, that can help you understand how people are interacting with your social media platforms and how your brand is viewed. Many social media platforms also help you promote your content through paid ads. If you find yourself struggling to grow your brand, paid ads may help you reach a wider audience. You should also promote your product or service on your social media every so often. However, don’t do this all the time, as it can get repetitive.
Attend Networking Events
Whether in person or online, attending networking events is an often overlooked way to upgrade your marketing. They can be a great place to hone your skills, stay up to date on your niche and any new tools or tricks and connect with others who share the same passions that you do. Although you can use other ways to stay up to date with your niche, such as articles and podcasts, networking events are a unique and effective way to help you upgrade your marketing skills. You can make new connections and get tips from professionals that have experience in your industry. They are also a great place for asking questions and getting help from experts in your field. Networking events also usually have workshops and lessons that you can attend to help you hone in on your skills and try out the newest technologies in digital marketing. If you’re looking for a job, networking events look great on a resume and show that you’re going the extra mile to be the best that you can be at your job.
Continuing education is important in any field, but marketing specifically is always changing and growing with the times. The same tricks you used in past years may not work as well anymore, so continuing your marketing education is imperative. Education tools like online certification courses and classes can help you upgrade your marketing skills. Use these tips to help you stay up to date with the digital marketing world and reach a wider audience.