Brands and Industries

General Motors Advertising and Promotions Expenses

Advertising and Promotions Expenses of General Motors

The automotive industry is marked by very high level of competition.  In such an environment, spending on advertisement and promotions becomes essential to remain competitive. General Motors’ advertising and promotions expenditure is also quite high. In 2017, it spent 4.3 Billion Dollars on advertising which was 300 million dollars lower than its previous years’ expenditure on advertising and promotions. From 2011 to 2014, the advertising and promotions expenses of General Motors  remained higher than 5 billions after which they have reduced.

For latest stats related to General Motors check here.

YearAdvertising & Promotions Expenses ($bn)
2017$4.3
2016$4.6
2015$4.4
2014$5.2
2013$5.5
2012$5.4
2011$5.2
2010$4.3
2009$3.6
2008$5.3
2007$5.5

Sources:

The data is sourced from the annual reports of General motors available on its investors website.

https://www.gm.com/investors/sec-filings.html