Total Assets of Ebay Inc 2011-2017.
The following table shows the total assets of Ebay Inc 2011-2017 in Million dollars.
Total Assets of Ebay Inc 2011-2017 in Million dollars| Year | Ebay Total Assets in Mn $ |
|---|---|
| 2011 | 27386 |
| 2012 | 37074 |
| 2013 | 41488 |
| 2014 | 45132 |
| 2015 | 17785 |
| 2016 | 23847 |
| 2017 | 25981 |
E-bay is one of the leading names in the e-retail industry. 2017 was significant year for the brand when it focused on improving seller and buyer experience. It also delivered strong financial performance. Its total assets also grew by around 2.1 Billion dollars in 2017 over 2016. They were worth 25.98 Billion dollars. In 2016, the total assets of the brand were worth 23.84 Billion dollars.
Historically, the brand had focused on marketing the best selling products but now its focus is on marketing the brand itself through several channels. It also launched a brand new marketing campaign in 2017.
Sources:
Data sourced from annual reports of Ebay Inc available on its investors website.
https://investors.ebayinc.com/annuals.cfm?DocType=Annual&Year=&FormatFilter=
