How culture affects consumer behavior? Why cultural awareness is essential for the marketers?

How culture affects consumer behavior? Need for cultural awareness A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. Culture is an important force that has a deep impact on several things in people’s lives from their taste to their wisdom and basic choices. It affects the style a person … Read moreHow culture affects consumer behavior? Why cultural awareness is essential for the marketers?