Influence of Psychographic factors on consumer behavior

Psychographic Factors’ Effect on Consumer Behavior   You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle, personality characteristics and other similar or related factors. All these factors are of immense importance in marketing because our … Read moreInfluence of Psychographic factors on consumer behavior

Effect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education

Effect of Demographic Factors on Consumer Behavior Consumer behavior can be affected by several factors. It can be different from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. A person … Read moreEffect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education

Stages in the consumers’ purchasing process

Stages in Consumers’ purchasing process: Need recognition to disposal There are several stages in the consumers’ purchasing process. You must have bought several products. May be you are planning to buy some and have started researching their price and features. You would also like to consult your friends and family about a specific product and … Read moreStages in the consumers’ purchasing process

Low versus high involvement buying decisions

Low versus high involvement products and buying decisions (Extended and Limited problem solving in consumer behavior) There are so many factors that influence consumer behavior. While sometimes it may be easier to decide which product to buy, at other times, the process may be time consuming and may require some or a lot of preliminary research … Read moreLow versus high involvement buying decisions

What role does family play in consumer behavior?

What role does family play in consumer decision making? How much are our buying decisions affected by our role in the family? Family plays an important role in most of our buying decisions. Our selections are based upon several important considerations, many of them influenced by our families and our roles in them. Whether it is … Read moreWhat role does family play in consumer behavior?

How culture affects consumer behavior? Why cultural awareness is essential for the marketers?

How culture affects consumer behavior? Need for cultural awareness A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. Culture is an important force that has a deep impact on several things in people’s lives from their taste to their wisdom and basic choices. It affects the style a person … Read moreHow culture affects consumer behavior? Why cultural awareness is essential for the marketers?