Impact of technology on consumer behavior

Technology is the leading driver of change globally. It is driving swift change in various areas of our lives from how we work to how we spend our time at home. Nearly everything in our world is driven by technology. Whether it is healthcare, mobility, work or entertainment, in every area, technology has brought enormous … Read more

Snapchat Marketing Mix

Snapchat is an instant messaging app owned by Snap Inc. Snap Inc defines itself as a camera company. Its core product is Snapchat. It is a camera application, people can use to communicate visually with friends using videos and images. These short messages are called Snaps. One key feature of these Snaps is that they … Read more

Tesla Motors Five Forces Analysis

Contents Bargaining Power of suppliers Bargaining power of buyers Threat of substitute products Threat of new entrants Intensity of competitive rivalry Tesla is the largest automobile company globally based on market capitalization. However, Tesla is not just any automobile company. It is more of a technology company. Based in the United States, Tesla is the … Read more

Chapter 2 (Book Two) 1984 Summary and Analysis.

A Brief Summary and Analysis of Chapter 2 (Book 2) of George Orwell’s 1984 In this chapter, Winston goes to the spot where he had promised to meet the girl. He reaches their earlier than the set time but soon she joins him. Julia is a talkative girl. Winston gets to know her name in … Read more

KFC’s sources of competitive advantage

KFC is a leading restaurant chain and a part of the Yum brands. With its 25,000 stores operational across 146 countries and territories, the brand is among the leading restaurant chains with a global footprint. The brand is also the leader in the QSR chicken segment. It is run mainly by franchisees. 99% of KFC … Read more

Primary versus secondary data

CONTENTS:PRIMARY DATA DEFINITIONSECONDARY DATA DEFINITIONDIFFERENCES BETWEEN PRIMARY AND SECONDARY DATA Understanding the Differences between Primary and Secondary data Data collection is an important part of market research. Whether for understanding complex issues or answering questions and for hypothesis testing, researchers need to collect data. The data they collect for the purpose of research can be … Read more

SONY Corporation Purpose and Values

SONY is famous worldwide as a leading manufacturer of consumer electronics, smartphones and a leading player in the music and cinema industry. The company makes, markets, and sells a diverse portfolio of products and services, including gaming products like the Play Station and related software. Founded in 1946, SONY is a global brand with its … Read more


Hewlett Packard is a leading brand of laptops, desktops, and peripherals. The company has experienced faster growth since its separation from HPE. However, the company’s sales were affected negatively during the pandemic and the worldwide lockdowns that followed. HP is the second-largest global PC brand after Lenovo. It is also the largest PC brand in … Read more

Business Growth Strategy of Facebook: A case study

Facebook’s (NASDAQ: FB) astronomical growth as a social media network is nothing less than amazing. The company has seen its user base grow enormously over the past seven to eight years. Several factors drove the stellar rise of Facebook, but its popularity as the leading social media network is mainly due to its highly engaging … Read more

VRIO Analysis of Google

The resources and capabilities of a company are its drivers of competitive advantage. Nearly everything a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why operational performance varies from one business to another. To achieve a source of sustainable competitive advantage, … Read more

The Significance of Microsoft Closing its Physical stores

Microsoft’s Decision to Close All Physical Stores Microsoft has announced that it is going to close all its physical stores and instead of offering its customers an omnichannel shopping experience, the company will use its online sales channel only for direct sales to customers. The role of physical stores in the sales strategy of Microsoft … Read more

Advantages and disadvantages of 3PL (Third Party Logistics)

As businesses have continued to expand their presence overseas in an effort to find faster international growth, their supply chains have also grown increasingly complex. Handling large and complex supply chains is often quite costly and burdensome for businesses. Developing and managing large and international supply chain networks, on the one hand, requires a large … Read more

UPS Value Chain Analysis

United Parcel Service is a leading package delivery and supply chain management solutions provider based in the United States. While the leading market of UPS is the United States, the company has established a global network that offers services for individuals as well as small and large businesses located in various corners of the globe … Read more

Human Resource Management at Intel

Intel is a leading technology player and one of the top 50 brands in the Fortune 500. Robert Noyce and Gordon Moore founded Intel in 1968. In 2018, the company enjoyed its most profitable year in its entire history. The Chairman of Intel Andy D Briant and CEO Bob Swan. Five years ago the company … Read more

Lowe’s Marketing Mix

Introduction : – Lowe’s is the second largest home improvement brand in USA and the world. Ranked among the top 50 in the Fortune 500 list, Lowe’s serves more than 18 million customers a week in US, Canada and Mexico. However, the brand has decided to exit the Mexican market. US is its largest source … Read more

A short list of mergers and acquisitions by AT&T

AT&T was incorporated in 1983 and has its headquarters in Texas.  It was known as SBC communications earlier. The company was formed as a holding company to hold the local telephone companies of AT&T corp. However, after an anti-trust content decree, the company spun off from AT&TC  to become an independent telecommunications company. Now, it … Read more

Amazon resources and capabilities

Amazon is the leading e-commerce brand of the world. However, apart from that, it is also a leading cloud player. In the recent years, it has enjoyed fast growth in its revenue and customer base.  Both its e-commerce and cloud business are seeing faster growth. The company has built strong trust and brand equity. Apart … Read more

King Jr and Malcolm X: Similarities and differences

Two Most Remarkable leaders of the Civil Rights movement : King Jr and X The Civil Rights movement is remarkable for the emergence of several remarkable leaders including Martin Luther King Jr and Malcolm X. These are two leaders that remained at the helm of the movement and despite deep differences in their leadership styles … Read more

Changing Government Role and Economy in the Progressive Era

Progressive era: Evolution of the American Government and Economy   The progressive era holds its own important place in the history of United States. The era saw some major changes happening that led US on a new course. Some of these changes were related to governance. However, the changes that  happened in the era led US into … Read more

Importance of Brand Equity

All that brand equity means to businesses

According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand.  It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’ perception of the brand can be positive or negative. Depending on that brand equity can be low or high. However, the benefits that arise from brand equity can be both tangible and intangible. A high brand equity can provide some benefits that cannot be substituted. Since, brand equity is as valuable, it takes time to build it. It is because it takes time for any brand to affect the consumers’ perception and gain loyalty. Still, once a brand has earned positive equity, it can keep enjoying its benefits. However, brands should focus on sustaining it. Brand equity has a strong impact on consumer behavior.

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Bandura’s Social Learning Theory

Bandura’s Social Learning Theory   Albert Bandura, was born in December, 1925 in Canada. He is well-known for his social learning theory. Recently, he renamed the theory social cognitive theory. Bandura is generally known as a cognitive psychologist. It is mainly because of his focus on motivational factors and other mechanisms related to a person’s social behaviour. … Read more

Social facilitation theory

SOCIAL FACILITATION THEORY Social psychology deals with our everyday lives and social dynamics. It is the study of how people think or influence others. People’s relationships or how they relate with others is also an important topic in it. The beginning of social psychology is marked by the social facilitation theory. It was Norman Triplett who … Read more

How to conduct a SWOT analysis

What should I include in a SWOT analysis?

A SWOT analysis is ordinarily seen as an analysis of the strengths, weaknesses, opportunities and threats of  a business. It is also known as internal external analysis or TOWS analysis. Many times people are lost upon where to start from. One should start his research from the company or brand’s background to get a good understanding of what the business does. To know a brand’s strengths and opportunities, one should first understand its market position.

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Apple Marketing strategy

Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of the world. Known most for product quality, Apple is equally good at marketing. A strong marketing strategy has several aspects. … Read more

Sources of innovation

What are the sources of innovation? Innovation has become the buzzword of the industry in the 21st century. From business to other areas everywhere innovation is being talked of. Several emerging businesses have proved that innovation can be the way to the top. From Amazon to Google and Facebook, all have proved it.  Many times … Read more

SWOT analysis of Audi (Premium car brand) 2016

SWOT Analysis of Audi 2016 (with Infographics) READ A LATEST SWOT ANALYSIS OF AUDI  Presented here is a SWOT analysis of Audi: Compared to most tier two luxury car brands, Audi’s position in the market has ascended rapidly. While the others struggled to gain a market share, Audi surged ahead faster. In key markets globally, it … Read more