MARKETING | PESTEL

DELL PESTEL ANALYSIS

A PESTEL/PESTLE ANALYSIS OF DELL DELL is a renowned player in the global PC industry. The brand has created a differentiated brand image on the basis of its excellent resources and capabilities and a differentiated business model that serves the customers directly. It has introduced a wide product line consisting of products that cater to…

FIVE FORCES | MARKETING

Porter’s Five Forces Analysis of Pepsi

Pepsi Five Forces Analysis Pepsi and Coca Cola are the leading brands in the soda industry. However, the soda industry has felt the chill during the last few years. Apart from the sweeping health consciousness, there are other factors too that are affecting its profitability. Pepsi had a bad 2015 and things do not seem…