MARKETING

How to use blogging to create brand awareness

Blogging can be a wonderful tool for marketing and promotion. However, its advantages are not limited to just that but blogging offers multiple other advantages too. These several functions that a simple blog serves can help a business strengthen its competitive advantage.  Several online businesses use blogs to engage their customers and grow sales as well

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Blogging as a tool for marketing and customer engagement

How to use blogging to promote your brand and to engage customers    With the growth of digital technology, the number of  channels used for marketing and customer engagement has grown. Social media is the leading marketing channel brands around the world are using for promotions, to build awareness and to grow their influence.  Apart from

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The magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

Introduction: Kitkat is an iconic brand by Nestle. Apart from its chocolaty flavour and the attractive red and white packaging, there is a lot more that makes Kitkat special for its fans. Nestle has brought several more chocolate products too including Milky Bar. However, none of them could become as popular and famous as Kitkat.

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How marketing is evolving with data & analytics

Growing Role of Data in Marketing  Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In this regard, the biggest friend of every marketer is data. Marketers are managing large volumes of data to generate actionable insights and

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Walt Disney Social Media Marketing

Introduction: Walt Disney is a diversified global entertainment company that operates across four business segments – Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media. The businesses in media networks segment include cable and broadcast television networks, television production and distribution operations, domestic television stations and radio networks and stations. Its

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Wendy’s Social Media Marketing Strategy

Introduction:- Wendy’s is an international restaurant chain owned by The Wendy’s Company. The chain owns 6634 restaurants. Wendy’s is managed mainly by franchisees. 97% of its restaurants are run mainly by franchisees. Only 337 of all the restaurants are owned by the company. The first Wendy’s restaurant company opened at Columbus, Ohio in 1969. Wendy’s

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Pepsi Business Growth and Marketing Strategies

Business Growth and Marketing Strategies of Pepsi Contents: Introduction Marketing strategy of Pepsico: Market Positioning and segmentation Large Investment in Marketing Product and Packaging Innovation Digital Marketing Campaigns and Big Data Sports Marketing and sponsorships Pepsi Social Media Marketing Facebook strategy Twitter strategy YouTube Strategy Instagram Strategy Major Investments in CSR and Sustainability Pepsi Business

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Rhetorical Analysis of ‘NIke’s Follow Your Dreams’ Advertisment

Nike ‘Follow Your Dreams’ Advertisement : Rhetorical Analysis The Nike name inspires energy, enthusiasm and more than everything, the ability to cover the distance to your dreams. Nike is ‘innovation in sports’. Its ads are just as innovative and end up impressing viewers more than expected. What is so magical about these ads? They make

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Innovative marketing strategy of Google: A case study

 Google’s Innovative Marketing Strategy: How marketing helps build brand equity and find faster growth? Google’s global reach has made people twist their minds over its marketing strategy and whether it has one. World’s most popular search engine does have a marketing and branding strategy. At a deeper look, you will find its focus on quality

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Outdoor advertising: How the big brands have been using outdoor advertising to target customers?

The Use of Outdoor Advertising for Brand Promotion and Market Growth 21st century is an era of technology where most of the marketing takes place in the web world. It is because now people are stuck for longer on their I-phone and I-pad screens. Internet has become the main battlefield for marketers and brands fight

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Demographic segmentation in marketing

Demographic segmentation   Segmentation is the process of categorizing customers into distinct groups for the purpose of marketing.  Marketing includes several things from research and development to advertising and promotions. However, for any kind of marketing communication to be effective, it needs to be targeted at the right group. Segmentation helps concentrate at the right

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Unilever Marketing Mix

Marketing Mix of Unilever Apart from its large array of brands and products, Unilever enjoys global popularity because of innovation. Continuously for the past eight years, the brand has performed consistently and has enjoyed fast growth during the past two years especially. At least 60% of its brands have seen rise in market share during

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