Ford motors Five Forces Analysis

 Porter’s ‘Five Forces’ Analysis of Ford Motors

The automotives industry is marked by intense competition. Here, any brand must focus on innovation to retain its market share.  Over the last few years, Ford has performed excellently in this area.  Its revival has been based on excellent leadership and technological innovation. The credit of its renovation goes to Mulally’s leadership. He led the company through difficult times. His One Ford plan successfully reversed the fortunes of the motors giant.

Since then, the automotive brand has not looked backwards. The one Ford plan was a focused effort. It synchronized the efforts and performance of the brand globally. Since then, Ford has performed quite well against rival brands. Mulally brought out the hidden technological talent inside Ford. During the process, the company underwent a profound cultural change. Now, the motors giant aims to grab the leadership position in the industry.

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Dabur India SWOT Analysis and Marketing Mix

Dabur India SWOT Analysis and Marketing Mix

Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course.

It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012. However, the Indian market has seen increased competition in the herbal products sector. Several other brands are competing with Dabur for market share including Zandu, Baidyanath, and Patanjali. Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas.

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Automotive Industry PESTEL

A PESTEL Analysis of the automotive/automobile industry

The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto industry, it’s growth and revenue are impacted by several forces. The recent financial crisis had hit this sector really hard. However, since the global recession has passed, the sales of automotives are again back on track. Apart from the manufacturing of vehicles globally, this sector is also involved in the marketing and sales of automotives. During the recent years, the Asian markets have proved highly lucrative for the automotive brands. China has particularly grown to become the world’s largest market for vehicles. In the 21st century technology and  innovation have become the main basis of  differentiation for the vehicle manufacturers. Apart from it, the focus is on fuel efficiency and environment friendliness. The pressure on the industry with regards to pollution control and carbon footprint has gotten high. All the major players are trying to bring more fuel efficient and low emission vehicles to the markets. The sales of electric vehicles that are emission free has grown fast in recent years.

The pandemic has hurt vehicle sales globally. While China emerged fast from the impact of the pandemic, in several other markets too including the US and India, sales of vehicles have grown fast since the end of 2020.

Presented below is a PESTEL Analysis of the automotive industry that  shows how the political, economic and other  factors impact this industry.

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Coca Cola PEST Analysis

A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has grown highly globalized. Companies are doing business across large regions spanning several countries. In this highly globalized market, certain factors … Read more

TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

PIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)

PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation movies, Pixar has acquired the distinct status of a leading animation company. The brand had originated from the computer division … Read more

Costco SWOT Analysis

A SWOT Analysis of Costco Wholesale 2016. Background: Costco (NASDAQ: COST) is one of the US’ leading three retailers and the largest membership warehouse chain in the world. The brand is well known for its unconventional business model. The America based wholesale company was founded in the year 1983 by James Sinegal and Jeffery Brotman … Read more

THE FOUR P’S OF MARKETING MIX

MARKETING MIX 4P’s – PRODUCT, PLACE, PRICE & PROMOTION Marketing is the most important part of any business’ operations. How you market your brand decides your fate in the market. All the aspects of marketing are not as visible. Some of them are behind the scenes. Being  successful in the market depends on how well … Read more

WAL-MART: Rising competition from Amazon and Costco.

WAL-MART SWOT Analysis – 2016 Presented here is a SWOT analysis of Walmart (NYSE: WMT). Fortune 500 rank – 1 CEO:  C. Douglas McMillon Number of Employees: 2,300,000 Competitors: Costco, Target, Amazon, Best Buy, BJ’s Wholesale Club, Ebay [Check Fresh Stats on Walmart for 2018] Go to [SWOT ANALYSIS OF WALMART 2018] Wal-Mart’s business approach has … Read more

Microsoft Corporation SWOT Analysis (2016)

Microsoft SWOT Analysis (2016)

CEO: Satya Nadella

Ranked No: 25 on Fortune 500 list (2016)
Microsoft (NASDAQ:MSFT) performed strongly under the leadership of Bill gates  for years. However, the rise of rivals like Apple and Google shrunk its market share. Still, in some areas Microsoft continues to rule the market. Its recent acquisition of Nokia nearly failed. The performance of Bing and Internet explorer is also not as good as their competitors. Microsoft Office however, is still the most widely used office software as is the Windows OS. Microsoft still has some superhit products in its portfolio. A detailed SWOT analysis of the Microsoft company is presented below:

APPLE SWOT Analysis (2016)

Apple SWOT Analysis 2016.  A SWOT analysis of Apple (NASDAQ: AAPL) reflects its strong position as the market leader in several product areas. Continuously, Apple has excelled on the basis of quality and innovation. In terms of quality and technology, Apple remains unbeaten year after year. However, the competitive pressure from the mid level brands might … Read more