Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associated with the purchase, use, and disposal of goods and services, including the consumer's emotional, mental, and behavioral responses that precede or follow these activities. The term consumer … [Read more...] about Personal factors affecting consumer behavior
Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence consumer buying behavior. In Kotler's words, "The consumer’s choice results from the complex interplay of cultural, social, … [Read more...] about Which psychological factors influence buying choices?
Psychographic Factors' Effect on Consumer Behavior You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle, personality characteristics and other similar or related factors. All these factors are of immense importance in marketing … [Read more...] about Influence of Psychographic factors on consumer behavior
Effect of Demographic Factors on Consumer Behavior Consumer behavior can be affected by several factors. It can be different from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. A person with high … [Read more...] about Effect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education
Stages in Consumers' purchasing process: Need recognition to disposal There are several stages in the consumers’ purchasing process. You must have bought several products. May be you are planning to buy some and have started researching their price and features. You would also like to consult your friends and family about a specific product and if it is worth buying. Might … [Read more...] about Stages in the consumers’ purchasing process