Caterpillar Inc Pestel Analysis

Based in Deerfield, Illinois, United States, Caterpillar Inc (NASDAQ: CAT) is the leading manufacturer of construction and mining equipment globally. The company sells its products across 192 countries through 161 independent dealers. The company has established a global distributor network that mainly includes independent distributors. 46 of its dealers are located inside the United States, … Read more

Why Your Business Image Matters

If you own or manage a business, you know how important keeping a positive brand can be. Your customers want to shop with a company they believe in and whose values they share. You might go the extra mile to invest in powerful branding or to overhaul your image to keep up with changing times, … Read more

How To Get Political as a Business

Marketing has changed significantly in the past few decades since the internet has become increasingly common. Not only can your advertisements reach a broader audience than ever, but people expect companies to be more personable than ever as well. This has prompted many companies to begin promoting political messages to appeal to a wider audience. … Read more

Ethics and Compliance at Apple Inc.

Apple (NASDAQ: AAPL) is a leading global technology brand founded by legendary Steve Jobs in 1976 in California, United States. The company has grown into the largest one globally with a market cap of above $2.3 trillion under Tim Cook’s leadership. Apple makes and sells iPhones, Macs, Ipads, and a range of services. The company’s … Read more

Management Philosophy, Vision, and Core Values at Kia Motors.

Kia Motors is a South Korean automobile brand that has experienced fast global expansion and rapid global growth in recent years. The company was founded in 1944. It started as a seller of cycles and motorcycles. It is a subsidiary of Hyundai Motors Corp. Hyundai owns 33% shares of Kia Motors Corporation. Kia’s extensive growth … Read more