BUSINESS | PESTEL

PESTEL/PESTLE Analysis of the Fashion retail industry

         Fashion Industry PESTEL/PESTLE Analysis 2016 proved to be a tough year full of difficulties for the fashion industry caused by several disruptive events like terrorist attacks on France, Brexit and volatility in the Chinese stock market. However, all the reasons that kept disturbing the fashion industry are not external and there…

BUSINESS

Walmart’s Business Strategy: A case study of cost leadership and technological innovation

The Business Strategy of Walmart – A Case study Introduction: Walmart has continued to retain the top position on the Fortune 500 list consecutively for several years.  The brand’s growth is driven mainly by its ‘everyday low prices’ strategy and the large assortment of merchandise it offers. Its online sales in the United States have…