Five Forces Analysis of Puma

Puma is one of the most famous brands of shoes, apparel, and accessories that enjoys strong popularity in most corners of the world. Apart from its large range of products and a creative marketing strategy, the company is also known for excellent product quality. Puma is also one of the leading competitors of Nike and … Read more

General Motors Five Forces Analysis

General Motors, one of the leading automobile manufacturers in the world has established a strong global presence and built a market-leading position for itself in the key automobile markets including China and the United States. Among all the automobile brands operational in the United States, General Motors holds the largest market share. However, there is … Read more

Porter’s Five Forces Analysis of Southwest Airlines

Southwest Airlines Five Forces Southwest Airlines is a leading airline company based in the United States. While the United States aviation industry is marked by intense competition, Southwest has continued to maintain its leadership position with a firm focus on customer safety, convenience, and service. Based in Dallas, Texas in the United States, the operations … Read more

Porter’s Five Forces Analysis of Smartphone Industry

How Porter’s five forces work in the smartphone industry  The smartphone industry is marked by heavy competition. The leading brands in this industry with the highest market shares are Samsung, Apple, and Huawei. In recent years, the demand for smartphones has plateaued. Overall while adoption and use throughout the world have grown, smartphone demand fell … Read more

A Porter’s five forces analysis of Fiat Chrysler Automobiles

Fiat Chrysler Automobiles (FCA) Five Forces Analysis Fiat Chrysler Automobiles is a global brand of cars and SUVs headquartered in London, United Kingdom. The company was formed after the merger of Fiat and Chrysler in 2014. However, FCA has announced another merger with PSA which owns Peugeot and Vauxhall brands. This merger will grow the … Read more