Porter’s ‘Five Forces’ Analysis of Ford Motors
The automotives industry is marked by intense competition. Here, any brand must focus on innovation to retain its market share. Over the last few years, Ford has performed excellently in this area. Its revival has been based on excellent leadership and technological innovation. The credit of its renovation goes to Mulally’s leadership. He led the company through difficult times. His One Ford plan successfully reversed the fortunes of the motors giant.
Since then, the automotive brand has not looked backwards. The one Ford plan was a focused effort. It synchronized the efforts and performance of the brand globally. Since then, Ford has performed quite well against rival brands. Mulally brought out the hidden technological talent inside Ford. During the process, the company underwent a profound cultural change. Now, the motors giant aims to grab the leadership position in the industry.