Coca Cola Resources and Capabilities

INTRODUCTION Coca Cola  is a leading brand in the soda industry and the arch rival of Pepsico. The company is present worldwide and sells its products across more than 200 countries. The brand has a global network of bottlers and distributors who have helped it maintain its global presence. Its global network is a key … Read moreCoca Cola Resources and Capabilities

How customer service shapes customer experience

 Introduction The role and importance of customer experience as a part of marketing has grown industrywide. Now, more and more businesses are thinking of customer experience and focusing on the entire customer journey to offer their customers the best possible experience. They are investing in data, analytics as well as several marketing tools including marketing … Read moreHow customer service shapes customer experience

Nike business model

Introduction: Nike is a leading brand of sports shoes, apparel and equipment. It was incorporated in 1967 under the laws of the State of Oregon. The brand is the largest seller of footwear and apparel globally. Apart from its branded retail stores, the company also sells its products online as well as through independent distributors. … Read moreNike business model

Research and development at Intel: Key Focus areas

Introduction: Intel is a leading technology brand. The Intel Inside logo found on more desktops and PCs has made it famous all over the world. The company is also among the fortune top 50 brands.  In the recent years, the company has changed its business model from a PC centric model to a data centric … Read moreResearch and development at Intel: Key Focus areas

Corporate Social Responsibility (CSR) & Sustainability at Intel

INTEL CSR AND SUSTAINABILITY :- Intel is a  leading technology brand and among the top fifty in the Fortune 500 list. Founded by Robert Noyce and Gordon Moore in 1968, Intel has enjoyed very fast growth during the recent years. 2018 was the most profitable year in its history. In the recent years, the company … Read moreCorporate Social Responsibility (CSR) & Sustainability at Intel

Nike Mission statement:

A brief analysis of Nike’s Mission Statement Nike is the champ of the sports shoe and apparel industry. The company has acquired impressive growth globally through consistent focus upon quality and customer experience. As a sports brand, Nike has created a distinct position for itself in the global market through excellent marketing as well. The … Read moreNike Mission statement:

Factors Driving the Efficiency of FEDEX Global Delivery Network

FEDEX is a leading global shipping company with a network that reaches and serves customers across 22 countries. The company was incorporated in Delaware in 1997. A  distinguished global network with the world’s largest all-cargo airline is the man strength of FEDEX. The FEDEX global network includes 670 aircraft, 5,000 hubs and facilities, and 180,000 … Read moreFactors Driving the Efficiency of FEDEX Global Delivery Network