VRIO Analysis of SONY

The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why overall performance differs from one business to another. To achieve a competitive advantage, the resource … Read more

Business Analysis of SONY Corporation

Tokyo, Japan-based SONY corporation, is a leading name in consumer electronics, gaming, and entertainment. The company has a diversified product portfolio and sells in many markets across the globe. SONY is also a leader in imaging and sensing solutions. The company has enjoyed robust growth in recent years, but its growth plans seem to have … Read more

Business segments of Sony Corporation

About Sony’s Business: An Introduction SONY is a Japanese electronics brand that makes and sells a diverse portfolio of products throughout the world. Famous worldwide for having created several leading products and technologies, the company is headquartered in Tokyo, Japan.  Masaru Ibuka founded the company in 1946. It was known as the Tokyo Telecommunication Engineering … Read more