Coca Cola Resources and Capabilities

INTRODUCTION Coca Cola  is a leading brand in the soda industry and the arch rival of Pepsico. The company is present worldwide and sells its products across more than 200 countries. The brand has a global network of bottlers and distributors who have helped it maintain its global presence. Its global network is a key … Read moreCoca Cola Resources and Capabilities

How customer service shapes customer experience

 Introduction The role and importance of customer experience as a part of marketing has grown in this decade. Now, more and more businesses are thinking of customer experience and focusing on the entire customer journey to offer their customers the best possible experience. They are investing in data, analytics as well as several marketing tools … Read moreHow customer service shapes customer experience

Nike business model

Introduction: Nike is a leading brand of sports shoes, apparel and equipment. It was incorporated in 1967 under the laws of the State of Oregon. The brand is the largest seller of footwear and apparel globally. Apart from its branded retail stores, the company also sells its products online as well as through independent distributors. … Read moreNike business model

Research and development at Intel: Key Focus areas

Introduction: Intel is a leading technology brand. The Intel Inside logo found on more desktops and PCs has made it famous all over the world. The company is also among the fortune top 50 brands.  In the recent years, the company has changed its business model from a PC centric model to a data centric … Read moreResearch and development at Intel: Key Focus areas