Selling Expenses of BMW Group: 2012 – 2017
How much does BMW spend on Marketing, advertising and sales?
The following table shows the selling expenses of BMW from 2012 to 2017. The selling expenses of BMW include mainly the marketing, advertising and sales personnel costs.
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For the last five years (2013-17), selling expenses of BMW have grown consistently. From 6 Billion Euros in 2016, its selling expenses have grown to 6.2 Billion Euros in 2017.
The BMW group includes BMW AG and all of its direct and indirect subsidiaries. BMW AG is responsible for managing the entire group. Its business is divided into three main segments that include automotive, motorcycles and financial services. It is a global brand that operates more than 150 countries. All brands BMW owns focus on the premium customer segment. The company owns three of the most famous premium vehicle brands in the entire industry including BMW, Rolls Royce and Mini Cooper.
BMW Annual Reports