Higher publisher revenue and improved user experience with Ezoic

What is EZOIC? Ezoic is a Google Certified Publishing Partner and an AI and machine learning based platform for revenue optimization for bloggers and content publishers. “Ezoic is a Google Certified Publishing Partner and the leading provider in AI technology for content creators worldwide.  Ezoic’s automated ad testing platform uses machine learning to customize ad … Read moreHigher publisher revenue and improved user experience with Ezoic

Google site kit: a brief review

Site Kit by Google WordPress Plugin for Improved Pagespeed and Analytics An analytics plugin is essential for any blog on WordPress since bloggers and webmasters need to monitor their audience regularly. For those who depend on their website revenue mainly, it is even important. However, one major problem with most analytics plugin is that they … Read moreGoogle site kit: a brief review

Blogging for digital marketing

Blogging for Superior Results from your Digital Marketing Efforts Digital marketing has radically changed marketing landscape in recent years. More and more businesses including big and small use digital marketing channels for promotions. Search advertising, social media promotions and email marketing are some common channels marketers use for the promotion of their brand. However, these … Read moreBlogging for digital marketing

Blogging for small businesses

How small businesses stand to benefit from blogging Small businesses generally rely upon traditional marketing channels or social media for promotions. However, the rise of digital technology has brought new possibilities for small businesses. Apart from making it easier for them to reach their customers and target market, it has also helped them promote their … Read moreBlogging for small businesses

Blogging to share information and grow user base

21st century has seen a boom in online services. Apart from e-commerce, several other categories of online services have also emerged including entertainment, gaming and several more. More and more businesses are using online tools for marketing and promotions. If yours is an online business, you would like to grow your user base. For this … Read moreBlogging to share information and grow user base

How to use blogging to create brand awareness

Blogging can be a wonderful tool for marketing and promotion. However, its advantages are not limited to just that but blogging offers multiple other advantages too. These several functions that a simple blog serves can help a business strengthen its competitive advantage.  Several online businesses use blogs to engage their customers and grow sales as well … Read moreHow to use blogging to create brand awareness

Blogging as a tool for marketing and customer engagement

How to use blogging to promote your brand and to engage customers    With the growth of digital technology, the number of  channels used for marketing and customer engagement has grown. Social media is the leading marketing channel brands around the world are using for promotions, to build awareness and to grow their influence.  Apart from … Read moreBlogging as a tool for marketing and customer engagement