Difference between the Millennials and Gen Z in terms of marketing and consumer behavior

For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global market. The demographic composition of the global population has changed a lot. In the US, too, demographic changes have required … Read more

Rational and emotional appeals in advertising

Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific brand. How good a job an advert does at attracting people depends on some unique factors. While some adverts are … Read more


SWOT ANALYSIS OF KIA MOTORS An Introduction: Based in Seoul, South Korea, Kia Motors is a leading name in the world of mobility known for its safe, reliable, and stylish automobiles. Hyundai holds one-third ownership of the automobile company. In recent years, Kia has expanded its product portfolio to cater to the changing needs and … Read more

Digital Marketing Ideas for the Real Estate Industry

Digital real estate marketing ideas

The real estate market has grown fiercely competitive. Real estate companies, agents, and marketers depends can be successful only if they market their products and services the right way. It is the era of digital marketing and social media. People search for properties and property rates online. Real estate companies and agents need to develop … Read more

VRIO Analysis of SONY

The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why overall performance differs from one business to another. To achieve a competitive advantage, the resource … Read more