What makes Jay Gatsby so special?

Character Analysis of Jay Gatsby

Jay Gatsby is introduced in Fitzgerald’s novel ‘The Great Gatsby’ as a very rich man. His real identity is a mystery for most. The protagonist of Fitzgerald’s novel is unique and has acquired enormous wealth. Gastby is charming, rich and romantic. His life is a dream for even the rich people in West Egg. People think he has come to West Egg to spoil like the other ones around. However, as the story progresses the reality turns out to be different. Gatsby is there to find his lost love. Under his rich avatar, Gatsby is a lover, trying to find his love back. Fitzgerald’s creation is concerned with two things mainly. First is Gatsby’s painful romance and the second is the moral decay of the era.

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TOYOTA Motors SWOT Analysis (2016)

TOYOTA Motors SWOT Analysis (2016).

CEO: Akio Toyoda

– Number of Employees: 348,000

– Competitors: Ford, Nissan, Hyundai, GMC, Maruti, Chevrolet, Honda, Volkswagen

 Japanese motor giant Toyota was not off to a very god start in 2016.  Faulty airbags and product recalls hurt it deeply. Its US revenues fell during the first half of the year. However, the brand’s spirit is not hurt. Apart from these fluctuations, Toyota has remained strong. It is because of its brand size, global presence and heavy focus on R&D. The brand has gained a unique identity and position in the industry. Toyota Prius’ sales were mainly hit by the falling gas prices. Simultaneously, Tesla motors is set to release its own affordable version of electric cars. This can be expected to increase the competition for Toyota Prius.
The good news is that Toyota is making heavy investments in self-driving technology like some of its rivals. It wants its driverless cars to be on the roads by 2020. So, overall Toyota seems to be in a  mood to aggressively chase the number 1 manufacturer’s position. A SWOT of Toyota reveals a strong brand with an established brand image. Toyota is a strong brand. For years, customers have loved its style and technology. However, there have been small setbacks down the course of time.

Affirmative action Policies: Are the Outcomes Affirmative or Negative

Affirmative action Policies: Affirmative or Negative

The debate over whether the Affirmative action laws achieved the intended outcome has continued for long. If we are to believe the critics of affirmative action, the laws have achieved anything but equality. The laws have given rise to more discrimination against the minority and the women. Affirmative action laws generated more controversy than any of the government interventions in the labour market since the abolition era. Their critics argue that the laws have failed to deliver and a vast number of sources confirm that it is true. Initially, it was believed affirmative action laws would level the play field and bring equal opportunities to people. However, they failed to guarantee equal results. Affirmative action laws fell short of their target, in fact very short.
Categories Law



We know Charles Darwin for his theory of evolution. However, many of us do not know he was not the first person to propose a theory of evolution. He was not the first naturalist to have proposed a concept of evolution or that species undergo important changes over time. Buffon and other naturalists proposed ideas related to evolution before Darwin.

Gestalt theory By Max Wertheimer.

Gestalt theory By Max Wertheimer.

Max Wertheimer is among the most notable names in the field of psychology. His contributions can be found in nearly every area of psychology. His thoughts and ideas have had far reaching implications. In the last three or four decades, a lot of research based on his works and ideas has been conducted. However, it is a sad fact that his contributions to psychology could be fully discovered and properly recognized 45 years after his death. The Wilhelm Wundt medal of the Deutsche Gesellschaft für Psychologie was awarded to him 45 years after Wertheimer’s death. Importantly, there is something complex about his works. Understanding their roots has proved difficult for the psychological community. His Gestalt theory is the main work to have made him famous.

The people behind the early gestalt theories were the trio at whose centre was Wertheimer, the other two being Kurt Koffka and Wolfgang Kohler. The central focus of the Gestalt theory was the idea of grouping. It laid emphasis upon the higher order cognitive processes. Grouping can be understood as aspects of visual and other stimuli which make the subject interpret a particular problem or a specific perceptual event in a certain way. There are four important concepts related to grouping.
They are –
    1.    Proximity – elements that are close in space tend to be seen as one or a few objects.
    2.    Similarity- items having some similar characteristics grouped together.
    3.    Closure – complementary elements or the elements that complete some shape or object tend to be grouped together.
    4.    Simplicity – the tendency to organize the objects into simple figures.
Collectively, these four elements are known as the laws of organization. They are relevant to understanding perception and problem solving.
Wertheimer was mainly concerned with problem solving. He presented a Gestalt interpretation of problem-solving episodes of famous scientists like Galileo or Einstein and children presented with mathematical problems. According to Wertheimer problem solving was all about the ability to see the entire structure of the problem. The Gestalt Theory applies to all the aspects of human learning. Particularly it is relevant to perception and problem solving. Wertheimer’s theory also had a very strong influence on the works of Gibson. Wertheimer gave a classic example of the Gestalt theory in the activity of children finding the area of parallelograms. He showed that as long as the parallelograms are general figures the children apply the standard procedures to find their area. However, once they are provided with a figure with a novel shape and orientation, they are forced to understand its true structure in order to find its area.
Wertheimer’s Gestalt theory is based upon three main underlying principles:
    1)    Encourage the learners to understand the true nature of a problem.
    2)    The gaps or the incongruities can be stimulants for learning.
    3)    Instructions should be based upon the four laws of organization proximity, closure, similarity and simplicity.
The practical applications of the Gestalt theory can be found in the area of education. Wertheimer believed rote learning was learning without understanding. He contrasted it with productive thinking. The learning people acquire through productive thinking is not just remembered longer but can also be applied easily in real situations. Gestaltismsuggests learners should understand the true nature of a problem and try to associate its various elements. Excluding implicit assumptions is proper since they can be incorrect. In the area of concept and knowledge maps design, theGestalt law has been applied successfully to provide positive results. The influence of Wertheimer’s ideas has been felt in the works of several psychologists who followed him. His contribution to psychology is unique. Even if it was recognized late, it has earned him a distinct reputation.