Dabur India SWOT Analysis and Marketing Mix

Dabur India SWOT Analysis and Marketing Mix

 

Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course. It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012.

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Legalization of Marijuana

Legalization of Marijuana

Legalizing marijuana can be risky according to many and  still, the number of people supporting its legalization has kept growing. Marijuana has always been a controversial topic. It is because pot smoking despite being a part of the American culture has been associated with drugs and addiction. However, it seems this may be the time for some open talk about it. There are several myths regarding the properties of marijuana and its uses needing to be cleared. The existing marijuana laws affect the young people and people of color disproportionately. Its association with crime and criminal organizations is well known. Marijuana has remained the main source of revenue for several criminal organizations, not just in US but several of its neighboring countries too.

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Automotive Industry PESTEL

A PESTEL Analysis of the automotive/automobile industry

 

The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto industry, it’s growth and revenue are impacted by several forces. The recent financial crisis had hit this sector really hard. However, since the global recession has passed, the sales of automotives are again back on track. Apart from the manufacturing of vehicles globally, this sector is also involved in the marketing and sales of automotives. During the recent years, the Asian markets have proved highly lucrative for the automotive brands. China has particularly grown to become the world’s largest market for vehicles. In the 21st century technology and  innovation have become the main basis of  differentiation for the vehicle manufacturers. Apart from it, the focus is on fuel efficiency and environment friendliness. The pressure on the industry with regards to pollution control and carbon footprint has gotten high. All the major players are trying to bring more fuel efficient and low emission vehicles to the markets. The sales of electric vehicles that are emission free, is also catching up. Presented below is a PESTEL Analysis of the automotive industry that  shows how the political, economic and other  factors impact this industry.

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Evolution of CVS Caremark as a health brand

CVS Health continues to grow through diversification and acquisitions. (A Brief History)

 

Foundation

CVS health (NYSE: CVS), one of the most outstanding success stories in US healthcare, has seen rapid growth since its foundation. In these 50 years since its foundation, CVS health has achieved enormous presence and reach in US with its 7800 retail stores. Founded in 1964 by Stanley and Sidney Goldstein and Ralph Hoagland, the store was bought by Melville Corporation 5 years later.  The company grew by acquiring other drug store chains and is there in nearly every state. In these 5 decades, CVS has grown at a very fast pace. It has opened its health stores in almost every state.

Particularly, its retail stores have proved to be the drivers of its growth. Today, CVS has become the nation’s biggest operator of health clinics and the largest dispenser of prescription drugs. It is also the second largest pharmacy benefits manager and drug store chain. CVS employs 199,000 employees. Its CEO is Larry J Merlo.   Its 2015 revenue was $153,290 million and profits $5,237 million.  By revenue, it is among the top ten brands in the Fortune 500 list at the seventh position.

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