Advertising expenses of Yum brands

Yum Brands Advertising Expenses 2014-2017

The following table shows the advertising expenses of Yum brands from 2014 to 2017.

Yum brands marketing expenses 2014-2017
YearAdvertising expenses in millions
2017 $                  245 
2016 $                  260 
2015 $                  253 
2014 $                  261 

Yum brands reports most of its marketing expenses under occupancy and other operating expenses. For 2017 its occupancy and other operating expenses equalled 912 million dollars. Its advertising expenses for 2017 and 2016 were 245 and 260 million dollars respectively.

Sources:

Data from annual reports of Yum Brands.

http://investors.yum.com/annual-reports/Index?KeyGenPage=1073753239

Abhijeet Pratap

I am Abhijeet Pratap, editor of notesmatic. I am an MBA with marketing (major). Apart from writing on various topics in business management, marketing and English literature, I like to read and write about technology.