Home ยป Advertising Expenses of P&G

Advertising Expenses of P&G

The chart above displays the advertising expenses of Procter and Gamble from 2010 to 2023 in billions of US dollars. In 2023, the company spent $8 billion on advertising, $7.9 billion in 2021 and $8.2 billion in 2020. P&G achieved net sales of $82 billion in 2023 compared to $80.2 billion in the prior year.

Procter & Gamble Advertising Expenses 2010-2023.

The following table shows the advertising expenses of Procter & Gamble . Sums are in billions.

YearAdvertising Expenses
2023$8
2022$7.9
2021$8.2
2020$7.3
2019$6.8
2018$7.1
2017$7.1
2016$7.2
2015$7.2
2014$7.9
2013$8.2
2012$7.84
2011$7.7
2010$8.2

In fiscal 2023, Procter and Gamble spent $8 billion on advertising and promotions compared to $7.9 billion in the prior year. The company uses both online and offline channels for advertising. Apart from advertising through online channels, it uses print, television, radio and instore promotions to advertise its products.

About Procter & Gamble:

Procter & Gamble was incorporated in Ohio in 1905. However, the original business upon which P&G was built was founded in 1837 by William Procter and James Gamble. P&G offers a large range of consumer packaged goods. Today, its products sell across more than 180 countries and territories. The company operates across five reportable segments that include Beauty; Grooming; Health Care; Fabric & Home Care and Baby, Feminine & Family Care. The largest segment among these is fabric and homeware followed by Baby, Feminine and Family Care. Its largest market is united States which accounts for 41%  of its net sales. P&G also spends a large sum on Research and development as well as marketing every year.  The brand has focused its business on 65 brands across 10 product categories.

Sources:

P&G Annual Reports