Adidas Research & Development Expenses

| Updated: November 15, 2018 |

Research and Development Expenses of Adidas  2006 – 2017

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Product Research and development is a key factor that ensures the success of Adidas brand. Innovation in design and development ensures that the brand keeps bringing popular products to the market. It has an important role in the brand’s sales and growth. Adidas’ R&D expenses include the expenses for personnel and administration. In 2017, Adidas’ R&D expenses rose by 25% from 149 Million Euros to 187 million Euros. Personnel expenses constitute the largest part of the brand’s R&D expenses totaling 64% of its R&D costs. However, the total R&D expenses account for only 0.9% of the brand’s net sales and 2.1% of other operating expenses. The number of people employed in research and development at Adidas also rose from 1021 to 1062.

Research and development Expenses of ADIDAS 2006-2017 in Million Euros
YearAdidas R&D expenses in Million Euros
2006€98 m
2007€84m
2008€81m
2009€86m
2010€102m
2011€115m
2012€128m
2013€124m
2014€126m
2015€139m
2016€149m
2017€187m

Sources:

 

Data is sourced from the annual reports of Adidas to be found at its investors website.

https://www.adidas-group.com/en/investors/financial-reports/ (Annual Reports for 2007 to 2017 can be obtained through this link)

Abhijeet Pratap

I am Abhijeet Pratap, editor of notesmatic. I am an MBA with marketing (major). Apart from writing on various topics in business management, marketing and English literature, I like to read and write about technology.

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